Morgan Spurlock, documentary filmaker, best known for Super Size Me does it again with his look into branding, brands, product placement and sponsorship. He tells the story on Ted (the greatest TED Talk ever sold) of the greatest film ever made and the brands involved in it. Great stuff… but not so complimentary of marketing agencies… but that’s okay… it still made me laugh 
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That was fantastic.
I’d say within any consulting industry, from marketing to IT, the consultants tend to push their clients to avoid risk as they mature. This usually leaves them open to not just left-field attacks like Morgan Spurlock but to attacks from within their own industry as new companies, unencumbered by fear, try fresh new approaches for their clients. Staying “young” is tough for companies. Look at Google.
But that really depends on the consultant doesn’t it? Do you let the systems and the bureaucracy that you’ve created drive you or your vision? I know which one I’d choose…
thanks for sharing this very nice blog you have very impressive.
A pleasure…