All posts by Finola Howard

Unique Opportunity to Watch 20 Expert Interviews

Your Journey to the Top - Expert Interviews

Like any journey, it’s good to prepare the way. One of the ways we can prepare is by speaking with or listening to people who’ve been there before.  I love this idea. In fact I’ve used it myself in the Inspiring Entrepreneurs Blog Series on the How Great Marketing Works Blog.

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How Great Marketing Works

Watch this Video Walkthrough of How Great Marketing Works

If someone’s been there before, there’s got to be a map. This is it.

A map that shows you what’s ahead, how to avoid those dips in the road and what to do if for some reason you hit them anyway.

It’s Strategic Marketing converted into bite sized pieces so that you can build a marketing process that works for your business. It’s How Great Marketing Works. Continue reading Watch this Video Walkthrough of How Great Marketing Works

Judging is Complete for the Semi Final of the Best Blogs Category

omig-awards-badge-judge-2016

Some time ago I was invited to be a judge for the Best Blogs Category of the OMiG Digital Marketing Awards for 2016. I am honoured as this is such a great initiative in Galway and one I would fully support. Kudos to the team at Online Marketing in Galway who voluntarily give of their time and share their passion for Digital Marketing in a very tangible way with an Annual Awards Event and multiple workshops and events over the course of the year.

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Have you Lost Your Voice in Your Communications?

When I think of voice in a marketing context I think about the first steps we take in communication. Those steps are tentative and often unsure. It’s where we first tell our story to others outside of our immediate sphere. It’s the true test of whether our “pitch” just sounded great inside our own heads or whether it actually resonates with the people we want it to reach.

Lost Your Voice in your Communications?

That’s the scary bit – how will they (everyone else) react to what we say. Will they laugh? Will they yawn? Or will this pitch be, just another contributor to the noise they hear every day?

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So what is Blab and why would you want to?

When I was growing up “to blab” was to “talk too much”. And I’m sure you can guess I might have been accused of that once or twice myself. Since those early days of “Kissing the Blarney Stone”  I’ve been able to turn that tendency into an asset as a marketer and added “listening” to the mix aswell.

So Would you Blab

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I want to live in a world like this. Do you?

I want to live in a world like this; where there is no poverty or hunger, where good health and wellbeing is possible for all, where you can get a quality education and there is gender equality. I want to live in a world like this; where there is clean water and sanitation for everyone, where we can access affordable and clean energy and save our planet. I want to live in a world like this….

The Global Goals

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Climate Change as a Threat to Human Rights & What Needs to be done

Consider re positioning Climate Change as a threat to Human Rights and it might become more real.   The phrase CLIMATE=JUSTICE is starting to gain momentum.

Take some time and watch this TED Talk from Mary Robinson as she elaborates on the real impact Global Warming has on real families, communities and even whole countries who need to provide for their sovereign country falling into the sea.

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What is the Customer Journey and How to Unlock it

I had an interesting conversation with a client recently about ‘naming the resistance’. We discussed how ‘naming the resistance’ to something can result in most challenges in a business (and indeed life) falling away. And once the resistance is named action often follows suit.

Know your Customer

In my experience, one of the greatest points of resistance in marketing terms for any businesses is it’s knowledge of their customer and more specifically that customer’s journey with them.

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