Category Archives: Communications

Have you Lost Your Voice in Your Communications?

When I think of voice in a marketing context I think about the first steps we take in communication. Those steps are tentative and often unsure. It’s where we first tell our story to others outside of our immediate sphere. It’s the true test of whether our “pitch” just sounded great inside our own heads or whether it actually resonates with the people we want it to reach.

Lost Your Voice in your Communications?

That’s the scary bit – how will they (everyone else) react to what we say. Will they laugh? Will they yawn? Or will this pitch be, just another contributor to the noise they hear every day?

Continue reading Have you Lost Your Voice in Your Communications?

So what is Blab and why would you want to?

When I was growing up “to blab” was to “talk too much”. And I’m sure you can guess I might have been accused of that once or twice myself. Since those early days of “Kissing the Blarney Stone”  I’ve been able to turn that tendency into an asset as a marketer and added “listening” to the mix aswell.

So Would you Blab

Continue reading So what is Blab and why would you want to?