If someone’s been there before, there’s got to be a map. This is it.
A map that shows you what’s ahead, how to avoid those dips in the road and what to do if for some reason you hit them anyway.
It’s Strategic Marketing converted into bite sized pieces so that you can build a marketing process that works for your business. It’s How Great Marketing Works. Continue reading Watch this Video Walkthrough of How Great Marketing Works
And so says the title of Seth Godin’s Blog new book which just arrived this morning delivered by the brave Mary who said to me as she lay the parcel gently down that “this is either a ton of bricks or a ton of gold… ”
Continue reading What does it sound like when you change your mind?
I had an interesting conversation with a client recently about ‘naming the resistance’. We discussed how ‘naming the resistance’ to something can result in most challenges in a business (and indeed life) falling away. And once the resistance is named action often follows suit.
In my experience, one of the greatest points of resistance in marketing terms for any businesses is it’s knowledge of their customer and more specifically that customer’s journey with them.
Continue reading What is the Customer Journey and How to Unlock it
All great marketing is about great preparation. It’s the ability to ask the right questions, make the right deductions from the answers and carve a path that will move your business to where you want it to go. It’s about positioning your business effectively in the marketplace.
Once you’ve done the work then your marketing will work. It really is that simple.
Continue reading 6 Steps to Positioning your Business to be more Successful
The best business advice or insights often come from unusual sources. One of mine came from my son when he was just three years old.
We were in the car driving to his grandparents and he asked me this question and it has stayed with me ever since: Mammy: What are you for?
Continue reading Do you know what you are for?
Everyone knows you need marketing to make a business successful. It’s behind every product we buy, every place we go and even how we get there. One would assume that we’d all have an inherent understanding of what Marketing is and what is needed to make it great. We live with it every day so it must be just common sense. The reality, as we know is different.
Continue reading 5 Simple Truths about Great Marketing
It’s 10 years since Morgan Spurlocks award winning Supersize Me documentary hit cinemas & he hasn’t set foot in a McDonald’s since. We watched the before and after of what it meant to eat such food for 30 days and it shocked us all.
Continue reading When Brands Choose Wisely
This short film directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.
It’s a fun look at the impact of brands in our world. I wonder what an Irish Version would look like 🙂