Like any journey, it’s good to prepare the way. One of the ways we can prepare is by speaking with or listening to people who’ve been there before. I love this idea. In fact I’ve used it myself in the Inspiring Entrepreneurs Blog Series on the How Great Marketing Works Blog.
Some time ago I was invited to be a judge for the Best Blogs Category of the OMiG Digital Marketing Awards for 2016. I am honoured as this is such a great initiative in Galway and one I would fully support. Kudos to the team at Online Marketing in Galway who voluntarily give of their time and share their passion for Digital Marketing in a very tangible way with an Annual Awards Event and multiple workshops and events over the course of the year.
I believe in an integrated approach to marketing. That it should be built cohesively around a central hub which is your business. Twitter is a spoke on that hub. It can be useful. It can be powerful and it most certainly can contribute to the bottom line.
I love people who just get on with it. They see the problems and think of them as challenges that they just have to work around to get to where they want to go.
They inspire me to do better. They show me that things could be worse and better… in equal measure… so ‘just get on with it’. None more so than a client that I worked with for a very short period about four years ago.
One might think that in this technologically obsessed world in which we live that the Business Card is now defunct. One might even assume that people aren’t interested in collecting business cards at all. They’ll just bump phones with you and get your contacts that way. Alternatively they might connect with you on LinkedIn before you even meet and collect your details that way.
One of those things was a simple idea that if you can repeat something for 30 days then you have created a habit.
It can be a positive or a negative habit.
I’ve opted for the positive habit and I apply this thinking every time I want to add something new or make a change to my daily life.
In this case I wanted to build a social media routine that would work on a daily basis for me and for my business.
Your Time is Limited – a long quote from Steve Jobs but one worth taking to heart…
And most important have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Image Courtesy of HD Wallpapers Inn
Branding for me is a critical, foundational piece in every marketing strategy. It brings clarity and it answers questions from the marketplace before they are ever even asked. If you don’t have clarity here, the marketplace will smell it and challenge you for it. That’s why before you even think of launching a brand you need to make sure you get these 9 things right first. Continue reading Launching a Brand? Make sure you get these right first!