Tag Archives: Entrepreneurship

How Great Marketing Works

Watch this Video Walkthrough of How Great Marketing Works

If someone’s been there before, there’s got to be a map. This is it.

A map that shows you what’s ahead, how to avoid those dips in the road and what to do if for some reason you hit them anyway.

It’s Strategic Marketing converted into bite sized pieces so that you can build a marketing process that works for your business. It’s How Great Marketing Works. Continue reading Watch this Video Walkthrough of How Great Marketing Works

For Those Who Just Get On With It – Thanks!

I love people who just get on with it. They see the problems and think of them as challenges that they just have to work around to get to where they want to go.

They inspire me to do better. They show me that things could be worse and better… in equal measure… so ‘just get on with it’. None more so than a client that I worked with for a very short period about four years ago.

letsjustgetonwithit

Continue reading For Those Who Just Get On With It – Thanks!

Make Room for the Quiet Choice

We live in a fast paced world. We all know that. It’s noisy out there and as a result it’s often noisy in here too. ‘Here’ being inside – inside your head, inside your heart and inside your very centre.

You will always make your best decisions in the quiet. The quiet where there is time to think and to instinctively know that this is the right course of action for you right now.

We think that these moments of quiet are rare. They are. They don’t need to be. They are simply a choice. A choice to lean back and see what is really happening. A choice to observe the challenge, the opportunity and quite often the drama.

It is then that we can know the correct course of action for ourselves in that moment. It is then that we can make a quiet choice.

Make Room for the Quiet Choice

How much time do you give to quiet every day? Have you found that it made a difference to you? Has it made a difference to every part of your life? What tips would you give to someone to help them achieve that quiet?

Finola Howard is a brand and marketing strategist who is passionate about the impact that great marketing can have on business success. She sees marketing in a broader more strategic sense and works with businesses and entrepreneurs who want to grow.  @FinolaHoward

Paul Arden on Thinking Differently

One of my favourite Authors is Paul Arden (RIP). He was the guy who originated the Silk Cut Purple Ads that changed how we all looked at Advertising. He also went on to write some wonderful books which should be recommended reading for any entrepreneur.

He is funny, insightful and has a different take on any subject you can imagine. Here’s two pages from his books (It’s not how good you are. It’s how good you want to be and Whatever you Think. Think the Opposite).

Paul Arden Quotes

What I like about Paul Arden is – he kicks my proverbial while inspiring me at the same time. What do you think?

Finola Howard is a brand and marketing strategist who is passionate about the impact that great marketing can have on business success. She sees marketing in a broader more strategic sense and works with businesses and entrepreneurs who want to grow. @FinolaHoward