If someone’s been there before, there’s got to be a map. This is it.
A map that shows you what’s ahead, how to avoid those dips in the road and what to do if for some reason you hit them anyway.
It’s Strategic Marketing converted into bite sized pieces so that you can build a marketing process that works for your business. It’s How Great Marketing Works. Continue reading Watch this Video Walkthrough of How Great Marketing Works
All great marketing is about great preparation. It’s the ability to ask the right questions, make the right deductions from the answers and carve a path that will move your business to where you want it to go. It’s about positioning your business effectively in the marketplace.
Once you’ve done the work then your marketing will work. It really is that simple.
Continue reading 6 Steps to Positioning your Business to be more Successful
USP, Unique Selling Proposition or indeed Point of Difference is the starting point for all marketing communication. It’s the critical component for positioning any business for the future.
To find it you’ve got to dig deep into the why of your business, what you bring to market and why. The interesting ones and the ones that stick are always about the truth behind the business and we can’t be afraid of that.
Continue reading Set Your Mind Free & Find Your USP