I had an interesting conversation with a client recently about ‘naming the resistance’. We discussed how ‘naming the resistance’ to something can result in most challenges in a business (and indeed life) falling away. And once the resistance is named action often follows suit.
In my experience, one of the greatest points of resistance in marketing terms for any businesses is it’s knowledge of their customer and more specifically that customer’s journey with them.
The Brief: Help TruckScience Rebrand & Build an Effective Marketing Process
My relationship with TruckScience is one that has grown since we met in 2012. I started working with the team in a mentoring capacity initially. This then progressed to a more implementation based partnership. Now we keep in touch and I’m on hand whenever needed.
The Brief: Create a Personal Brand
My relationship with Mary Berkery is part of a larger project we have embarked on together. This is stage one and the brief was to create a personal brand around which Mary can share her work as a thought leader in the nutrition and personal development space.
The Brief: Help Dataworks Grow their Business
My relationship with Dataworks is one of partnership that started in 2010 and continues to this day. I am there when needed & my role is to ensure that the company stays on track to meet their vision.