Tag Archives: Marketing Strategy

How Great Marketing Works

Watch this Video Walkthrough of How Great Marketing Works

If someone’s been there before, there’s got to be a map. This is it.

A map that shows you what’s ahead, how to avoid those dips in the road and what to do if for some reason you hit them anyway.

It’s Strategic Marketing converted into bite sized pieces so that you can build a marketing process that works for your business. It’s How Great Marketing Works. Continue reading Watch this Video Walkthrough of How Great Marketing Works

What is the Customer Journey and How to Unlock it

I had an interesting conversation with a client recently about ‘naming the resistance’. We discussed how ‘naming the resistance’ to something can result in most challenges in a business (and indeed life) falling away. And once the resistance is named action often follows suit.

Know your Customer

In my experience, one of the greatest points of resistance in marketing terms for any businesses is it’s knowledge of their customer and more specifically that customer’s journey with them.

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The TruckScience Case Study

The Brief: Help TruckScience Rebrand & Build an Effective Marketing Process

My relationship with TruckScience is one that has grown since we met in 2012. I started working with the team in a mentoring capacity initially. This then progressed to a more implementation based partnership.  Now we keep in touch and I’m on hand whenever needed. 

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The Mary Berkery Case Study

The Brief: Create a Personal Brand
My relationship with Mary Berkery is part of a larger project we have embarked on together. This is stage one and the brief was to create a personal brand around which Mary can share her work as a thought leader in the nutrition and personal development space.

Continue reading The Mary Berkery Case Study