Tag Archives: Marketing

Unique Opportunity to Watch 20 Expert Interviews

Your Journey to the Top - Expert Interviews

Like any journey, it’s good to prepare the way. One of the ways we can prepare is by speaking with or listening to people who’ve been there before.  I love this idea. In fact I’ve used it myself in the Inspiring Entrepreneurs Blog Series on the How Great Marketing Works Blog.

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How Great Marketing Works

Watch this Video Walkthrough of How Great Marketing Works

If someone’s been there before, there’s got to be a map. This is it.

A map that shows you what’s ahead, how to avoid those dips in the road and what to do if for some reason you hit them anyway.

It’s Strategic Marketing converted into bite sized pieces so that you can build a marketing process that works for your business. It’s How Great Marketing Works. Continue reading Watch this Video Walkthrough of How Great Marketing Works

Have you Lost Your Voice in Your Communications?

When I think of voice in a marketing context I think about the first steps we take in communication. Those steps are tentative and often unsure. It’s where we first tell our story to others outside of our immediate sphere. It’s the true test of whether our “pitch” just sounded great inside our own heads or whether it actually resonates with the people we want it to reach.

Lost Your Voice in your Communications?

That’s the scary bit – how will they (everyone else) react to what we say. Will they laugh? Will they yawn? Or will this pitch be, just another contributor to the noise they hear every day?

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What is the Customer Journey and How to Unlock it

I had an interesting conversation with a client recently about ‘naming the resistance’. We discussed how ‘naming the resistance’ to something can result in most challenges in a business (and indeed life) falling away. And once the resistance is named action often follows suit.

Know your Customer

In my experience, one of the greatest points of resistance in marketing terms for any businesses is it’s knowledge of their customer and more specifically that customer’s journey with them.

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The Lost Art of Competitor Analysis & How to Perfect it

As a practical marketing tool, competitor analysis is one of the most useful and most grounded. It identifies both the similarities and differences between players in the marketplace and most importantly it identifies clear gaps that have yet to be tapped and leveraged.

Find the Gap and Embrace Your Difference

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5 Simple Truths about Great Marketing

Everyone knows you need marketing to make a business successful.  It’s behind every product we buy, every place we go and even how we get there.  One would assume that we’d all have an inherent understanding of what Marketing is and what is needed to make it great.  We live with it every day so it must be just common sense.  The reality, as we know is different.

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How I Built a Daily Social Media Routine that Works

The Monk Who Sold His FerrariSeveral years ago I read a book called The Monk Who Sold His Ferrari by Robin S Sharma. It’s a great read about so many things that will delight and inspire you.

One of those things was a simple idea that if you can repeat something for 30 days then you have created a habit. 

It can be a positive or a negative habit.  

I’ve opted for the positive habit and I apply this thinking every time I want to add something new or make a change to my daily life.

In this case I wanted to build a social media routine that would work on a daily basis for me and for my business.

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