Like any journey, it’s good to prepare the way. One of the ways we can prepare is by speaking with or listening to people who’ve been there before. I love this idea. In fact I’ve used it myself in the Inspiring Entrepreneurs Blog Series on the How Great Marketing Works Blog.
If someone’s been there before, there’s got to be a map. This is it.
A map that shows you what’s ahead, how to avoid those dips in the road and what to do if for some reason you hit them anyway.
It’s Strategic Marketing converted into bite sized pieces so that you can build a marketing process that works for your business. It’s How Great Marketing Works. Continue reading Watch this Video Walkthrough of How Great Marketing Works
And so says the title of Seth Godin’s Blog new book which just arrived this morning delivered by the brave Mary who said to me as she lay the parcel gently down that “this is either a ton of bricks or a ton of gold… ”
When I think of voice in a marketing context I think about the first steps we take in communication. Those steps are tentative and often unsure. It’s where we first tell our story to others outside of our immediate sphere. It’s the true test of whether our “pitch” just sounded great inside our own heads or whether it actually resonates with the people we want it to reach.
That’s the scary bit – how will they (everyone else) react to what we say. Will they laugh? Will they yawn? Or will this pitch be, just another contributor to the noise they hear every day?
I had an interesting conversation with a client recently about ‘naming the resistance’. We discussed how ‘naming the resistance’ to something can result in most challenges in a business (and indeed life) falling away. And once the resistance is named action often follows suit.
In my experience, one of the greatest points of resistance in marketing terms for any businesses is it’s knowledge of their customer and more specifically that customer’s journey with them.
I believe in an integrated approach to marketing. That it should be built cohesively around a central hub which is your business. Twitter is a spoke on that hub. It can be useful. It can be powerful and it most certainly can contribute to the bottom line.
As a practical marketing tool, competitor analysis is one of the most useful and most grounded. It identifies both the similarities and differences between players in the marketplace and most importantly it identifies clear gaps that have yet to be tapped and leveraged.
What is Marketing?
Everyone knows you need marketing to make a business successful. It’s behind every product we buy, every place we go and even how we get there. One would assume that we’d all have an inherent understanding of what Marketing is and what is needed to make it great. We live with it every day so it must be just common sense. The reality, as we know is different.
One of those things was a simple idea that if you can repeat something for 30 days then you have created a habit.
It can be a positive or a negative habit.
I’ve opted for the positive habit and I apply this thinking every time I want to add something new or make a change to my daily life.
In this case I wanted to build a social media routine that would work on a daily basis for me and for my business.