When I was growing up “to blab” was to “talk too much”. And I’m sure you can guess I might have been accused of that once or twice myself. Since those early days of “Kissing the Blarney Stone” I’ve been able to turn that tendency into an asset as a marketer and added “listening” to the mix aswell.
I believe in an integrated approach to marketing. That it should be built cohesively around a central hub which is your business. Twitter is a spoke on that hub. It can be useful. It can be powerful and it most certainly can contribute to the bottom line.
One of those things was a simple idea that if you can repeat something for 30 days then you have created a habit.
It can be a positive or a negative habit.
I’ve opted for the positive habit and I apply this thinking every time I want to add something new or make a change to my daily life.
In this case I wanted to build a social media routine that would work on a daily basis for me and for my business.
Return on Investment (ROI) is usually calculated in a traditional unit of currency such as the Euro, the Pound, the Dollar etc. The problem with such a calculation is that it is far too limiting to have any real value.