• FOUNDER & CREATOR OF HOW GREAT MARKETING WORKS

    An Accessible & Affordable Online Course that teaches businesses of all sizes how to build a marketing process that works for their business. It’s the perfect complement of strategy and action that leads to results - http://bit.ly/GetStrategic14DayTrial

    DAY TO DAY

    On a day to day basis I’m a Brand Builder, Marketing Strategist and Thinking Partner to Businesses that want to Scale. I’ve been working with clients in Ireland, the UK, USA, Canada and Australia and often further afield since 1992.

    I HELP BUSINESSES GROW & SCALE

    I work hands on with business owners who want to establish an effective marketing process, often putting the structures in place to make that possible and building that process from the ground up. I work at a pace that suits the required growth trajectory and I ensure that the marketing matches the vision of the business.

    SECTORS & INDUSTRIES

    Often found working in such diverse sectors as Tech, Engineering, Food & Beverage, Retail and Consulting I’m a real believer in cross pollinating ideas from one sector to another. Great Marketing is Customer Centric and once you understand that everything else is possible.

    HOW I WORK...

    An Integrated Marketing Approach is a cornerstone of how I work blending the traditional with the non-traditional, the thinking with the doing, the offline with the digital and so on. I’ve a total social media following of over 78,000 followers across multiple social media channels. I’ve been listed as one of Ireland’s Top Women in Digital Marketing and my blog was one of the Top Ten Marketing Blogs in Ireland by Search Engine Journal.

    WHAT I'VE DONE

    I’ve built brands that transform businesses and change how they view their business at a very fundamental basis. I’ve created marketing processes that help companies grow at a rate faster than they originally envisioned for themselves. I ask the tough questions so that we can find the right answers together. I believe in my clients and that underpins every engagement.

    I BELIEVE

    I believe that every business can achieve this success if they are open to it and willing to do what it takes to get to where they want to go. That’s why I built How Great Marketing Works. I wanted any business no matter its size or stage in the entrepreneurial journey to access the knowledge that I’ve spent the last 25 + years accumulating and perfecting.

    SPEAKING & WRITING

    I love to speak on topics around the area of the Entrepreneurial Journey, Branding, the Impact of Social and Digital Marketing and Strategic Marketing. If you'd like me to speak at your event or to your team, find out more here.

     

    You can find my writing on the Blog at HowGreatMarketingWorks.com.

    KEY AREAS OF EXPERTISE

    Entrepreneurship • Business Growth • Marketing Strategy • Marketing Process • Branding • Digital Marketing • Social Media • Sales Funnel Conversion • CRM

  • Sample Projects

    It's always good to get a sense of the work that has gone before... Here's a sample of some of mine...

    Positioning / Rebrand / Brand Roll Out / Website / CRM / Funnel Development for Quantum 3 by Finola Howard

    QUANTUM 3

    Aluminium Profile &

    Framing Systems

    Positioning / Rebrand / Brand Roll Out / Website / CRM / Funnel Development

    Name / Brand Positioning / Brand for Digital Knit by Finola Howard

    DIGITAL KNIT

    Social Media Management Tool for Creatives

    Name / Brand Positioning / Brand

    Positioning / Rebrand / Brand Roll Out / Website for CET Connect by Finola Howard

    CET CONNECT

    Structured Cabling

    Positioning / Rebrand / Brand Roll Out / Website

    Market Research / Positioning / Name / Brand / Brand Roll Out / Website for Skellig Gift Store by Finola Howard

    SKELLIG GIFT STORE

    Online Irish Gift Store

    Market Research / Positioning / Name / Brand / Brand Roll Out / Website

    Positioning / Rebrand / Online Marketing Strategy & Funnel Development / Thinking Partner for Robin Rice by Finola Howard

    ROBIN RICE

    Author, Top Level Mentor & Training

    Positioning / Rebrand / Online Marketing Strategy & Funnel Development / Thinking Partner

    Positioning / Rebrand / Brand Roll Out / Website for ITS by Finola Howard

    ITS

    Automation & Robotics

    Positioning / Rebrand / Brand Roll Out / Website

    Market Positioning / Strategy & Development & Long Term Thinking Partner for Dataworks by Finola Howard

    DATAWORKS

    Software Development

    Market Positioning / Strategy & Development & Long Term Thinking Partner

    Building an Effective & Company Wide Integrated Marketing Process for nearForm by Finola Howard

    NEARFORM

    Software Development

    Building an Effective & Company Wide Integrated Marketing Process

    Market Positioning / Strategy / Rebrand / Brand Roll Out / Website for John Cullen Construction by Finola Howard

    JOHN CULLEN CONSTRUCTION

    Construction, Fit Out & Refurbishment

    Market Positioning / Strategy / Rebrand / Brand Roll Out / Website

  • In Their Own Words

    Some Insights from my Clients

    Testimonial from Richard Rodger, Metsitaba & nearForm for Finola Howard

    Richard Rodger

    CEO at Metsitaba and Co-Founder of nearForm

     

    I asked Finola to help put together the first proper marketing strategy at nearForm. Up to that point we had been "winging" it, and we needed some structure, very quickly and she delivered that.

    She opened my eyes to the importance of Internal Marketing. To build a culture, you need to communicate internally, and this communication needs to be effective.


    To make all this work, you need process. One of the Finola's key contributions was the design, introduction, and sustained execution of a marketing content delivery process.

     

    She took us to the next level.

    Testimonial from Sean Maher, CET Connect for Finola Howard

    Sean Maher

    Managing Director at CET Connect

     

    My friend recommended Finola to me and I am very glad he did! I had decided to re-brand the company and like most companies of similar size, the only option was to outsource this expertise.

     

    At our first meeting, Finola's experience and quality became clear as she initially listened, and then outlined a clear path to completion encompassing all required aspects such as Re-Branding, Positioning, Web-site, Roll Out etc.


    Working through this process was very enlightening from a marketing perspective and Finola's interpretation of what I thought the new brand should deliver far exceeded my expectations.


    I have no hesitation in recommending Finola and wish her all the best for the future.

    Testimonial from Rob Leslie, Kyckr and Sedicii for Finola Howard

    Robert Leslie

    Founder, Kyckr & Founder, Sedicii. World Economic Forum Technology Pioneer 2015

     

    Finola understands what creating a brand really means.

     

    It's not a new logo or some new company colours. She helped us truly understand who we are as a company and understand what we do for our customers so that we could embody that into all our company collateral and communications.

     

    She is great to work with, very professional on every level and will deliver for you.

    Testimonial from Robin Rice for Finola Howard

    Robin Rice

    Conscious Thinking Partner Serving Leaders & Influencers II Next Level Thinking For Exponential Results

     

    Finola Howard is an exceptional talent. She listens, makes sure she hears, and then moves forward in very logical, grounded methods.

     

    She is a joy to work with even though we are an ocean apart, the work is seamless.

     

    I highly recommend her to anyone seeking solid, proactive, enthusiastic support in their business endeavors.