THE SELLING YEAR - A FREE LIVE SESSION
How to Be Consistent with Content That Converts
Map twelve months of selling in 90 minutes — without losing your voice to a system.
Wed 16 Sept · 7pm or Tue 22 Sept · 12 noon 90 minutes Live on Zoom · Irish time
SAVE MY SEAT
Register and Build a Calendar That Delivers lands in your inbox straight away — free.
You didn't set out to become a content machine. But somewhere along the way, producing content became the job — and it still doesn't sell.
THE PROBLEM
You're on a wheel that spins faster the harder you run
Content eats your week. It pulls your focus away from the actual work of selling. And the cruellest part — after all that effort — is that it doesn't convert at the level you wanted.
So you tell yourself the problem is consistency, and you resolve to batch harder. Post more. Get a system. Get disciplined.
You end up exhausted and not selling.
Those aren't two problems. Content that's fragmented — where the pieces don't flow toward the sale — is exactly what makes it endless, and slower to pay off than it should.
SOUND FAMILIAR?
— You decide what to post on the morning you post it.
— Your content and your launches feel like two separate jobs.
— When you do sell, it feels abrupt — like you've switched modes on people.
— You're posting on more channels than you can honestly keep up with.
— You couldn't say what any given post was for — beyond "staying visible."
The way off the wheel isn't more content, or better discipline, or a bigger batch. It's flow. When every piece descends from what you believe and flows toward what you're selling, the fragments become one current — you make less content, it sounds like you, and it finally does its job. You get to stop producing and start selling again. That's what this ninety minutes is for.
WHAT YOU'LL DO IN THE ROOM
Three things you'll walk out having done
Plan your calendar to match your sales targets
Your offers, prices and target on one page — built live until the year adds up to the number you need. Most people have never done this. You'll see whether your offers can reach the target at current prices, while there's still time to change it.
Know the reach you need to meet those targets
The same page works backwards: this many sales needs this many leads, needs this much reach. You'll see exactly how much audience your plan requires — the number nobody shows you. It reframes everything: you're not posting too little, your funnel's too narrow for what you're selling.
Turn a year of content into just four decisions
Once the calendar's set, content stops being a weekly invention. It becomes four quarterly briefs — you decide the arguments four times, and the rest is mechanics: making and placing what's already decided. The overwhelm was never effort. It was deciding from scratch, every week.
THE MECHANISM
Why four decisions replace fifty-two
The wheel spins because you decide from scratch every week. Set the calendar once, and the year turns on four decisions instead — each quarter inherits from the one page above it:
This is the shape of the whole thing — the calendar you build in the room is the top line. Decide four times. The rest is mechanics.
FREE THE MOMENT YOU REGISTER
This is the room's whole point. The tool is what makes the ninety minutes work — and it only works if you're in it, not watching it back.
HONEST, BEFORE YOU REGISTER
And one thing you won't leave with
You'll walk out knowing whether your year adds up, where your funnel breaks, and the shape that turns content into four decisions. What you won't leave with is the built engine — the pillars, the quarterly briefs, and the AI skills that make and place it all, so the content runs on its own.
That's the next piece of work, and it's what Content Integrated is for. The calendar you build in the room is its starting input — and with AI doing the making and placing, building the whole engine is faster now than planning a single month used to be. So the eighty minutes stand entirely on their own, whether you go further or not. I'll tell you about the programme in the last ten. You'd find out anyway. I'd rather you knew going in.
WHO IS THIS FOR
Built for a particular kind of business owner
COME IF
You're building something with real intent, and you want it to sell without turning content into a second full-time job. You may have a shelf of offers already, or you may be early and determined to build it right from the start. Either way, you're done producing content that goes nowhere — you want it connected to what you're actually selling.
DON'T COME IF
You have no idea yet what you're selling or who you're for. The calendar needs at least the beginnings of an offer to build on. Get that first spark of clarity, then come — I'd rather tell you that now than take up your time.
WHY ME
I build the systems that let purpose-led businesses sell as themselves
I'm a business growth strategist. For thirty years I've worked with expert-led, purpose-led people — the ones whose work matters to them beyond the money — and the thing I've come to build is architecture: the connected systems that turn scattered effort into a business that runs. Marketing that sounds like you, structured so it actually sells.
The campaign that brought you to this page was produced by the system I'm going to show you. That isn't a clever line. For something like this, it's the only proof that means anything.
This is not a snack-sized business coaching programme. It is a full banquet that teaches you how to make the dishes yourself.
Alana Kirk — Life and Leadership Coach
FROM THE ROOM
What people leave saying
Hands down the best practical workshop I have ever attended. So many "aha" moments.
DENISE CHRISTIE
In an hour and a half I left with a manageable, repeatable plan suitable for my business goals.
PAULA ZUCHERELLI
It made my goals feel real. The maths, the focus, the clarity — it all finally made sense.
CLAIRE CONNELL
SAVE YOUR SEAT
Stop feeding the wheel.
Map the year instead.
Ninety minutes. You leave knowing whether your year adds up, where your funnel breaks, and how a year of content becomes just four decisions.
Register and Build a Calendar That Delivers arrives straight away — bring it part-filled.
Bring your offers, your campaign dates, and your number.
Can't make either time? Register anyway — replay for 72 hours, though the mapping only works if you're in the room.
