FREE LIVE WORKSHOP WITH FINOLA HOWARD
Get Strategic
with AI
Before the skills. Before the prompts. Before any of it.
How to stop using AI as a content shortcut — and start using it to think strategically about your business.
TWO SESSIONS
Wednesday, 27th May
2pm Irish Time or 7pm Irish Time
Every AI webinar out there
is selling you skills.
The businesses that will win are not using AI to do more. They're using it to think deeper — about their customer, their offers, their position in the market, and where the real growth is hiding.
When the architecture underneath AI is right, it stops being a content tool and becomes a strategic intelligence layer. It can tell you whether your offer matches your customer's real pain. It can find the gaps in your positioning your competitors haven't seen yet. It can show you how to sequence your offers so revenue compounds rather than resets. It can extrapolate your genius at a depth and speed no human could reach alone.
That's not automation. That's not a content shortcut. That's what 10x growth looks like without the heavy lifting.
And none of it is possible without the foundation. This workshop is where you see what that foundation is — and what it makes possible when it's built properly.
The Problem Isn't AI
Most established business owners are already using AI. They can see the potential. But the results keep landing short of what they know is possible — and the gap between effort and growth stays stubbornly in place.
The reason is structural. Without deeply understood customer intelligence, without an offer suite that's properly mapped to real pain, without a brand foundation that reflects the business you're becoming rather than the one you were — AI has nothing powerful to work from. It produces more activity built on the same incomplete picture.
Fix the foundation and everything changes. AI stops being a shortcut and starts being a strategic lever that shortcuts the growth cycle itself — compressing years of trial and error into months, and turning what you already know about your business into intelligence your competitors can't match.
That's what this workshop is about.
Not skills. Strategic leverage.
You'll walk away with three things
that change how your AI works from here.
TAKEAWAY ONE
Understand the 4 Gaps That Can
Transform Your Business Trajectory
Most established businesses are growing — but not at the rate their effort deserves. The gap between the work going in and the results coming out isn't a capability problem. It's a structural one.
There are four gaps that sit underneath every business that has plateaued — in its marketing, its positioning, its offers, and its use of AI. Most business owners have never seen them named clearly. Which means they keep working harder on the surface while the real leverage sits untouched underneath.
In this session you'll see all four. You'll recognise exactly which ones are active in your business. And you'll understand why closing them doesn't just improve your AI output — it changes the trajectory of the business itself.
WHAT YOU WALK AWAY WITH
The four gaps — named and clear. Once you see them in your business, you can't unsee them. And you'll know exactly what closing them makes possible.
TAKEAWAY TWO
Discover if Your Brand Voice Reflects
Your Past or Your Future
This is where we go live — in your business, in the session.
Bring at least 750 words of your own writing. A recent post, a few emails, a page from your website — anything written in your voice. You'll run it through the Voice Diagnostic: a prompt that tells you honestly whether your writing is serving the business you're becoming — or anchoring you to the one you've already outgrown.
No two results look the same. This is your voice, not a template. And when the diagnostic lands, it's immediate. You'll see exactly where the gap is, what it's costing you, and what needs to shift. Most people leave this moment with something they can't unknow.
WHAT YOU WALK AWAY WITH
The Voice Diagnostic prompt — used live in the session, yours to rerun any time your business evolves. You'll know precisely whether your voice is pulling you toward where you're going or holding you where you've been.
Come prepared: bring at least 750 words of your own writing. A recent post, a few emails, anything in your voice.
TAKEAWAY THREE
See the Architecture That Shifts
How You Use AI to Leverage Your Genius
This is where the session shifts from diagnosis to possibility.
When Brand Foundations, Customer Intelligence, and Offer Suite are properly built — AI stops being a tool you prompt and starts being a strategic intelligence layer you think with. It can analyse whether your offer truly matches your customer's deepest pain. It can identify the gaps in your positioning that your competitors haven't found yet. It can show you how to sequence your offers so revenue compounds rather than resets every quarter.
This is not automation. This is not content. This is the kind of strategic thinking that used to require expensive consultants, extensive research, and years of trial and error — now accessible to any business owner who has built the right foundation first.
You'll see the complete architecture — in sequence, in plain terms — and what each layer makes possible when everything is connected and working together. The heavy lifting shifts from execution to genius. That's when growth starts to feel different.
WHAT YOU WALK AWAY WITH
A clear vision of what becomes possible when AI is working as your strategic intelligence layer — and the certainty that this is exactly what your business needs next.
RESERVE YOUR SEAT
Get Strategic with AI
This is not another AI skills session. It's the session that should have come first.
In 60 minutes you'll see the four gaps that have been limiting your business trajectory, discover whether your brand voice is serving where you're going, and see the architecture that shifts how you use AI entirely.
Come prepared: bring at least 750 words of your own writing — a post, a few emails, anything in your voice. We'll use it live.
Show up live. This one is built for the room, not the recording.
Wednesday 27th May
2pm Irish Time or 7pm Irish Time
SPACE IS LIMITED
RESERVE MY SEAT!LIVE BONUS - JOIN LIVE AND RECEIVE THIS TOO
The Complete ChatGPT to Claude Migration Guide
If you've spent time building up your AI setup in ChatGPT — memories, custom instructions, personalised workflows — the idea of starting over in Claude probably feels like a reason to stay put.
It isn't. And you don't have to start over.
This guide walks you through the full migration: what transfers directly, what needs rebuilding, and how to do it in the most time-effective way possible so your first week on Claude feels productive, not frustrating.
The architecture you'll build in Claude is structurally better than what you had in ChatGPT — Skills work across your entire account, not siloed in separate tools. You're not rebuilding from scratch. You're building something that actually works the way you always needed it to.
Available to everyone who joins live.
RESERVE MY SEAT!Let's turn AI from a content shortcut
into a genuine business strategy
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See what your business is actually capable of — when AI is working from a complete picture of who you are, who you serve, and what you offer
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Understand what 10x growth looks like without the heavy lifting — not more effort, more leverage. The kind that compounds.
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Discover whether your voice is pulling you toward your future business — or holding you in the one you've already outgrown
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See how AI becomes the strategic intelligence your competitors don't have — when the foundation underneath it is right
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Leave knowing exactly what to build next — and what it makes possible when you do
"This is not about doing more with AI. It's about using it to 10x what your genius is already capable of — without the grind that was supposed to get you there."
- FINOLA HOWARD
FROM INSIDE SOAR -FINOLA'S LIVE PROGRAMME
"I joined the SOAR programme because I knew I'd get the unparalleled wisdom of Finola as a marketer. What I didn't know was that it would come with the addition of her seeking mind on how to get the most out of AI too. The way I am using Claude to really get under the skin of my ideal client and design an Unignorable offer for them is quite frankly mind blowing."
— DAVID PULLAN, THE STORY SPOTTERS
What Past Webinar Attendees Have Shared
Hands down the best practical workshop I have ever attended. So many "aha" moments.
- Denise Christie
In an hour and a half I left with a manageable, repeatable plan suitable for my business goals.
— Paula Zucherelli
It made my goals feel real. The maths, the focus, the clarity — it all finally made sense.
— Claire Connell
MEET YOUR GUIDE: FINOLA HOWARD
We’re at a tipping point: AI is no longer something to dabble in
As a business growth strategist and author of What If?, I help established entrepreneurs build businesses that feel like them — and finally earn like them too. I've built my own Claude architecture and multiple AI-powered tools that I use every day in my own business. I am not teaching theory. I am showing you exactly what I built and how it works.
What I know about AI — from building my own architecture and watching it transform how I work every single day — is that it isn't the revolution people think it is. It's a different one entirely. The one that finally gives your genius the capacity it always deserved. In 60 minutes I'll show you what that looks like. In your business. At your level. With no ceiling on what comes next.
Let's get strategic with AI. Together. — Finola x
Reserve Your SpotRESERVE YOUR SEAT
Get Strategic with AI
Before the skills. Before the prompts. Before any of it. How to stop using AI as a content shortcut — and start using it to think strategically about your business.
Sixty minutes that will change how you see your business, your AI, and what becomes possible when the two are finally working together properly.
Show up live. Come with your writing. Leave with something you can't unknow.
Wednesday 27th May
2pm Irish Time or 7pm Irish Time
SPACE IS LIMITED
RESERVE MY SEAT!