Real questions from real entrepreneurs just like you 

All great marketing is about great preparation. It’s the ability to ask the right questions, make the right deductions from the answers and carve a path that will move your business to where you want it to go.  It’s about positioning your business effectively in the marketplace.

Brand is often perceived as something intangible that can’t be measured. It seems ambiguous and something that is often indescribable. Yet we know it’s real. We see successful brands everywhere in our daily lives. We want them. We buy them. We are loyal to them.

 Further, we know...

Let's start with clearly identifying what branding is and what it isn't.

We all know the history of the term that originates with cattle branding as a way of clearly identifying ownership of herds. Time has moved on since then and so has branding and what it has come to represent. And with that...

Clarity is always important in your business. It helps you be decisive. It saves you time, effort and money.  Clarity gets you there faster.

Clarity of business purpose, is even more critical.  It is the starting point of who you are. It is that all important “why” on which...

What separates Generation Y from X? Not to mention Gen Z and Gen A!

It's something I've found many clients have questions about as they seek to understand their target customers.

We answer the question; What’s the cutoff? How old is each generation and are they really that different?

...

When building your marketing strategy you always need to take the temperature of the marketplace. When you do, you'll find ways that you can fit beautifully.

That fit allows you to serve your customers better.

That fit allows you to make a profit.

That fit allows you to create a business...