Replay · Map Your Selling Year

You don’t have a consistency problem. You have a connection problem.

Most content advice tells you to show up more often. This session shows you why showing up more never fixed it — and what does. Watch it through. Then look at what comes next.

 
Key moment — the selling calendar — begins around [21:28]. Pause there. Your free tool, Build a Calendar That Delivers, was emailed to you when you registered.

Content converts when it’s connected. Not when there’s more of it.

What to watch for in this replay

Three moments worth your full attention

If you only have a few minutes, these are the three that change how you see the rest of your year.

01

Where your content is actually breaking

The map that shows content isn’t a separate job bolted onto the business — it’s part of it. Watch where you recognise your own week in it. Most people do, immediately.

02

The selling calendar

Every piece of content gets a job, or it isn’t earning its place. This is the shift from making content to running a system — and it’s the part that ends the treadmill.

03

The offset

Why content has to lead your selling by six to eight weeks. Once you see the timing, “just post more” stops making sense — and a plannable year starts to.

Why this matters now

The numbers behind the treadmill

Two things are true at once: your audience is leaving quietly, and most of the effort spent chasing it never converts.

25%
Your list, every year

Roughly a quarter of your list disappears every year — whether you feed it or not. People go quiet, unsubscribe, change jobs, stop opening.

A list you don’t consistently reach is a list quietly shrinking under you. Which is why the work was never optional. It’s the difference between a business that grows and one that leaks.

From the live rooms this year

Across the sessions, this is where people found their single biggest gap. See where you recognise yourself.

45%
Customer gap
Not knowing their customer deeply enough
18%
Offer gap
Offers not mapped as a connected system
18%
Brand gap
Their voice isn’t landing the way they think
18%
Market gap
Missing competitive intelligence

Examples from people who chose to share. Not everyone did — and that’s fine.

 

So — what is this, exactly?

It’s not a course you watch. It’s a build you do — with me, in the room.

“Is this a group programme?”

A few of you asked me straight out. Here’s the honest answer: it’s a group build.

Over eight weeks, live, you build out the connecting prompts — the ones that make your voice, your customer, your offers and your content actually talk to each other. Not a folder of tools you own and never join up. The connections themselves. Built with you, until your business is finally integrated.

That’s the whole difference. Most people already own the pieces. What they’ve never had is the thing that joins them — and that’s exactly what you leave with.

What you build, week by week

Your Business, Integrated

The eight weeks that build your whole year.

Level 1 · Weeks 1–3 The foundation  
1

Your voice, recalibrated and built in

Your voice moved to where your business is going, embedded in your AI. Visible in the first session.

2

Your customer, understood more deeply than ever

At a depth AI now makes possible and almost no one reaches. Get this right and everything downstream connects.

3

An offer that can’t be ignored

Built from knowing exactly who it’s for — architected to connect across their journey and maximise your revenue.

Then · your first 1:1 with me

Clear the block before it stalls you

Level 2 · Weeks 4–8 The engine that sells your year  
4

Purpose, Mission & Vision

A future you can believe in and build from — grounded, actionable, switched on inside your AI.

5

Content Pillars from that foundation

The few things you stand for, defined — so positioning doubt is gone and everything points somewhere.

6

Your Signature Content System, automated

Each piece of your signature content repurposed into a week of content across every channel. Built once, then running.

7

A Selling Calendar matched to your goals

Your offers’ selling periods placed across the year to hit your targets, turned into a quarterly runway. The hinge your whole year turns on.

Then · your second 1:1 with me

Lock the year before it starts

8

Your Quarterly Content Brief

What to make each quarter, decided. Batch and go. You leave with 2027 already set up.

A year simplified — so you have the space to do what brings you joy.

The investment

Both levels. Live. Built with you.

Hired out one specialist at a time, this work runs to €4,250 — and you’d still be left connecting the pieces yourself. This is all of it: built with you, live, over eight weeks — integrated so the pieces finally connect, with two 1:1 sessions of my time.

€1,500 €1,800

Early-bird investment

Live — Tuesdays 3–4.30pm 6 October – 24 November 2026 Guarantee — do the work, no result, money back

Payment plan available · early-bird price closes 29 September 2026.

From someone who’s done the work

“It’s an incredible programme — it helps and transforms every area of the business, highlighting the gaps, the offers worth considering, and the ‘aha’ moments along the way. I’ve used it for every part of WellCells so far. Tasks that would have taken weeks for marketing a business now take minutes.

Deirdre Finn PhD · WellCells Supplements

Most people own every piece. Almost no one connects them.

This is where you do.

€1,500 early bird · €1,800 full  |  Live Tuesdays 3–4.30pm, 6 Oct – 24 Nov 2026  |  Two 1:1s · everything recorded · guarantee