ABOUT FINOLA HOWARD

I help entrepreneurs build serious growth — without burnout, chaos, or playing small.

I believe your next level is already within reach
— if you’re willing to build for it.

If you’re exploring SOAR, you probably want to know one thing: Is she the real deal?

Here’s what you need to know.

I’m a business growth strategist with over 30 years’ experience in marketing and commercial strategy. I’ve built, repositioned and scaled businesses.

I’m a best-selling author of What If? Joy was how you measured success and the money proved you right. I host a top-ranked podcast. I’ve worked with hundreds of founders.

But none of that is why people join SOAR.

They join because I can see what they’re capable of — sometimes before they can.

I don’t just focus on the business.
I work at the level of the person building it.

Finola Howard

Over the years, I noticed a pattern.

Smart, capable, experienced business owners with good revenue and a strong reputation. And yet — fragmented growth.

Big months followed by dips. Ideas without infrastructure. Ambition without a deliberate engine underneath it.

Not because they weren’t talented. Because they were circling their potential. That’s the work I care about.

I believe in my clients before they fully believe in themselves.

Not blindly. Not optimistically. But strategically.

I can see the patterns.
The positioning gaps.
The under-leveraged brilliance.
The small compromises that quietly cap growth.

I can see the gap between where someone is operating —
and what they are actually capable of building.

And I take that seriously.

Strategy without empathy doesn’t expand people.

I’m trained in NLP, which means I listen differently.

I hear the hesitation underneath the plan.
The belief underneath the pricing.
The constraint underneath the business model.

But I’m also commercially sharp.

I build infrastructure.
Revenue engines.
Positioning clarity.
Deliberate growth strategies.

My work is whole-person thinking — because a fragmented founder builds a fragmented business.

Inside SOAR, we work at both levels.

My work is to create greater ease in the entrepreneurial journey, so that more purpose-led people can make their impact in the world.

I want entrepreneurship to feel expansive — not exhausting.

When more purpose-led founders build with clarity and ease, their impact multiplies.

That matters.

What I Stand For

These aren’t slogans. They are operating principles.

I Believe in You

I start from your potential, not your current revenue.

Focus on the End Game

We build for sustainable, repeatable scale — not short-term spikes.

Look for the Joy

Alignment increases resilience and profitability.

Prepare for Growth

We build infrastructure before expansion.

Find the Ease

Complexity is often a symptom of unclear thinking.

I build my business in a way that supports my life — not overrides it.

I prioritise energy, mobility and strength because expansion requires capacity.

The way we build matters as much as what we build.

Not because it’s aesthetic but because burnout is not a strategy.

And I expect my clients to build businesses worth having — not businesses that exhaust them.

WHY SOAR EXISTS

SOAR is not a mastermind.
It’s not surface accountability.
It’s not another content treadmill.

It’s a 12-month strategic build.

We design your growth engine.
We strengthen your positioning.
We make deliberate commercial decisions.
We build the infrastructure that allows your ambition to breathe.

And I will see more in you than you are currently operating at.

That’s not pressure.

It’s belief.

If You’re Ready

If you’re done circling your potential…
If you want coherent, scalable growth…
If you want to be challenged and supported in equal measure…

SOAR is where we do that work.

STEP INTO SOAR