#1 Welcome to The Joyful Million Playbook
Hello and welcome,
You’re here because you believe business doesn’t have to hurt to be successful.
That business can be joyful, values-led, financially thriving — and deeply human.
You’ve chosen to come inside this journey with me — and I can’t tell you how much that means.
Because this?
This isn’t just another email update.
This is a shared experiment in possibility.
Welcome to The Joyful Million Playbook — your monthly, behind-the-scenes guide as I build a million-euro business, joyfully, without burning out or selling out.
This is the play-by-play.
Real decisions. Honest numbers. Strategic shifts. Quiet wins. Brave pivots.
Not just the what — but the why, how, and what happened next.
Why I’m doing this
When I wrote my book — What If? Joy Was How You Measured Success and the Money Proved You Right — I meant every word.
But something inside me asked:
What if you proved it? Boldly. Publicly. Financially.
So I’ve set a public goal:
To build a million-euro business by March 22, 2027.
Without burnout.
With joy at the core of every decision.
This Playbook is where I share everything I learn on that journey — not from a pedestal, but from the path.
Behind the scenes. Into the moments of clarity, discomfort, alignment, experimentation — and momentum.
What you can expect here
Each month, you’ll get:
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A personal letter from me with what I’m learning in real time.
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Breakdowns of what’s working (and what’s not) — from strategy to mindset.
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Sneak peeks into the tools, choices, and shifts I’m making as I walk this path.
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Quiet truths I don’t share anywhere else.
Sometimes it will be messy. Sometimes joyful.
Always real. Always useful.
Think of this as a founder’s field guide for building something significant — without compromising what matters most.
Why I’m glad you’re here
You’re not just a reader here.
You’re part of a community that wants to redefine success on our own terms — with joy at the centre and abundance as the outcome.
Because joy isn’t fluffy.
It’s fierce. It’s intentional. And it’s more powerful than hustle when you truly commit to it.
Together, we get to explore what it means to succeed in a way that feels deeply aligned — and make money in a way that feels deeply right.
Thank you for believing this is possible too.
For believing we can thrive without losing ourselves.
This is only the beginning.
Let’s get started.
With joy,
Finola x
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