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ISSUE #2 - Expansion Requires Evidence

Jul 07, 2025

This month didn’t roar. It whispered.

It asked quieter questions than I expected.
Like this one:

“But do I deserve this?”

Not in a dramatic, doubtful way—just a moment of deep honesty.
And from there, everything started to shift.

This issue is about those shifts. The ones you might miss if you’re not paying attention.
The kind that don’t look like success at first glance, but feel like transformation.

Here’s a taste of what’s inside:


🗂️ What This Issue Covers

  1. Owning the Goal (Again and Again)
    How I caught myself sliding back into safety—and recommitted to the goal I declared.
  2. Do I Deserve This?
    The question that surprised me most—and the deeper, more useful one I’ve started asking instead.
  3. Raising Your Game Means Changing Your Circle
    I realised I needed to be around people who stretched me, who spoke the language of the future I’m building and will help me reach for something I haven’t held yet.
  4. Positioning Isn’t a Line—It’s a Premise
    How Onlyness, Edgecraft, and Domino Beliefs helped me connect every part of my message—and finally own it.
  5. Using AI to Hone Your Voice (Not Replace It)
    Why sameness is the real risk—and how I’m using AI as a tool to sound more like me, not less.
  6. My Feet Are Part of My Strategy
    What walking 10,000 steps taught me about growth, limits, and building a million-euro business without dragging your body behind you.

This issue is raw, reflective, and full of the evidence I promised I’d track—because expansion shouldn’t just be a nice idea. It should leave footprints.


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