ISSUE #3 — The First Million-Maker Milestone: Covering Your Base
Aug 22, 2025
This month I crossed a threshold.
Not the million yet — but a moment that shifted everything inside me.
The recurring revenue from SOAR now covers the recurring costs of my business. The essentials. The baseline. And when that clicked, something else clicked too: this is a business worthy of my conscious attention.
In this issue, I share what that milestone really means, how it reframed my path to a million, and the other shifts that unfolded alongside it.
What This Issue Covers
- The SOAR Shift — how I launched under “all the wrong conditions,” doubled the price, halved the enrolments, and still hit the milestone that changed everything: covering my recurring costs.
- Building the Muscle of Expansion — what a cold sore, foggy mornings, yoga, and open water swimming taught me about practicing expansiveness in both body and business.
- Visibility Shifts — from newspaper features to summits and podcasts, how visibility compounds when you keep saying yes (and why the market isn’t bored with what works — only you are and how that needs to be reframed).
- AI, Positioning & Agency — the GPT I built, what it revealed about the cornerstone of my work, and why AI can be a mirror instead of a threat.
- Designing the Million-Euro Model — the three revenue streams I’m committed to harvesting, and the one question I’m asking about who I surround myself with.
Each of these shifts has changed how I see the journey to a million.
They’re not finish lines — but they are thresholds worth sharing.
👉 Step inside this issue to read the full Playbook.
