The Brief: Create a Personal Brand
My relationship with Mary Berkery is part of a larger project we have embarked on together. This is stage one and the brief was to create a personal brand around which Mary can share her work as a thought leader in the nutrition and personal development space.
USP, Unique Selling Proposition or indeed Point of Difference is the starting point for all marketing communication. It’s the critical component for positioning any business for the future.
To find it you’ve got to dig deep into the why of your business, what you bring to market and why. The interesting ones and the ones that stick are always about the truth behind the business and we can’t be afraid of that.
Several years ago I read a book called The Monk Who Sold His Ferrari by Robin S Sharma. It’s a great read about so many things that will delight and inspire you.
One of those things was a simple idea that if you can repeat something for 30 days then you have created a habit.
It can be a positive or a negative habit.
I’ve opted for the positive habit and I apply this thinking every time I want to add something new or make a change to my daily life.
In this case I wanted to build a social media routine that would work on a daily basis for me and for my business.
Return on Investment (ROI) is usually calculated in a traditional unit of currency such as the Euro, the Pound, the Dollar etc. The problem with such a calculation is that it is far too limiting to have any real value.
The Brief: Help Dataworks Grow their Business
My relationship with Dataworks is one of partnership that started in 2010 and continues to this day. I am there when needed & my role is to ensure that the company stays on track to meet their vision.
Make Room for the Quiet Choice
We live in a fast paced world. We all know that. It’s noisy out there and as a result it’s often noisy in here too. ‘Here’ being inside – inside your head, inside your heart and inside your very centre.
You will always make your best decisions in the quiet. The quiet where there is time to think and to instinctively know that this is the right course of action for you right now.
We think that these moments of quiet are rare. They are. They don’t need to be. They are simply a choice. A choice to lean back and see what is really happening. A choice to observe the challenge, the opportunity and quite often the drama.
It is then that we can know the correct course of action for ourselves in that moment. It is then that we can make a quiet choice.
How much time do you give to quiet every day? Have you found that it made a difference to you? Has it made a difference to every part of your life? What tips would you give to someone to help them achieve that quiet?
Finola Howard is a brand and marketing strategist who is passionate about the impact that great marketing can have on business success. She sees marketing in a broader more strategic sense and works with businesses and entrepreneurs who want to grow. @FinolaHoward
It’s 10 years since Morgan Spurlocks award winning Supersize Me documentary hit cinemas & he hasn’t set foot in a McDonald’s since. We watched the before and after of what it meant to eat such food for 30 days and it shocked us all.