My last substantial post was over a year ago so it’s an interesting time to reflect on what I’ve learned in that time, particularly since my last post was about balancing the facts with gut. So here’s 8 learnings from last year:
- Hold Your Vision close so you don’t get distracted
I wrote it down in a way that is tangible – with a deadline and I read it all the time. It sustains me when things get tough and keeps me focused when I could be sidelined by other projects. It’s about knowing who you are, where you want to go and why. It’s your compass.
- Test Your Route to Vision
As the year went by the strategy to achieving the vision got tested time and time again and was regularly challenged by those I came in contact with. I’ve found the biggest challenger to be me; so much so I am in the process of realigning the strategy to think bigger about how to achieve the vision and this is exciting.
- Trust Yourself then Surround Yourself with Others you Trust.
It’s your business. You know the what, the where and the why. You feel it in your gut. All you have to do is trust it.Now build a support system around you that helps you make all this possible. These are your advisors, your staff, the team that make it happen. These are your business. Choose wisely.
- Ask for Help
Entrepreneurs for a long time on the journey hate to ask for help. What’s amazing is the shift in the business and in yourself once you do. Its one of the marks of growth of an entrepreneur. I asked and the business grew.
- Build a War Chest for every Leap
For each significant move forward in the business, make sure you have the war chest in place before you take that leap or you’ll find yourself making up for that undercapitalisation of time and money for a lot longer than if you had prepared for it.
- Perfect the Systems at each Stage
Every time you grow the business there’s an opportunity to put processes in place that bed what you’ve learned into the heart of the business. It can be how you price something, an induction manual, templates for x, y, z, a script, a method, a CRM system. Finish them at each stage and it makes each stage of growth firm and solid and ready to hold you up as you move on.
- Follow the Money
Measure it. Monitor it. Manage it. What brings it in. What goes out. Where’s the return. Wheres the waste. Then act on the information and correct at every stage.
- Make it True & Tell People
It’s your business. You know why you’re different. You know what’s unique about you. Have the courage to make it true in everything and for everything you do. Make what you do an art in itself. Then start to tell people about it. Now that’s marketing.