The best business advice or insights often come from unusual sources. One of mine came from my son when he was just three years old.
We were in the car driving to his grandparents and he asked me this question and it has stayed with me ever since: Mammy: What are you for?
In any business strategy there’s always the dilemma of the ‘low hanging fruit’. ’Low Hanging Fruit’ is a term coined to express ‘picking’ off business that is there at hand so that you have the cash flow to move on to the next stage of your business. Reference the Urban Dictionary for a definition.
Inspired by Seth Godin’s Purple Cow this marketing bite is something I find myself saying to many clients when we start to speak about marketing and what it means to do Great Marketing.
The Brief: Help TruckScience Rebrand & Build an Effective Marketing Process
My relationship with TruckScience is one that has grown since we met in 2012. I started working with the team in a mentoring capacity initially. This then progressed to a more implementation based partnership. Now we keep in touch and I’m on hand whenever needed.
Your Time is Limited - a long quote from Steve Jobs but one worth taking to heart…
And most important have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Image Courtesy of HD Wallpapers Inn
The Brief: Create a Personal Brand
My relationship with Mary Berkery is part of a larger project we have embarked on together. This is stage one and the brief was to create a personal brand around which Mary can share her work as a thought leader in the nutrition and personal development space.
USP, Unique Selling Proposition or indeed Point of Difference is the starting point for all marketing communication. It’s the critical component for positioning any business for the future.
To find it you’ve got to dig deep into the why of your business, what you bring to market and why. The interesting ones and the ones that stick are always about the truth behind the business and we can’t be afraid of that.