6 Steps to Positioning Your Business for Success

All great marketing is about great preparation. It’s the ability to ask the right questions, make the right deductions from the answers and carve a path that will move your business to where you want it to go.  It’s about positioning your business effectively in the marketplace.

Once you’ve done the work then your marketing will work. It really is that simple.

PositioningYourBusiness

Continue reading

In Gratitude

I was always taught to say thanks and there is no better time to say it than right now.

This is a post in gratitude.

Thanks to Scott de Buitleir of Tinderpoint for including me in their list of Ireland’s Top Women Digital Marketers .

Ireland's Top Women Digital Marketers

It’s an honour to be in such good company. So hat’s off to my compatriots on the list

Continue reading

Marketing Bites: What are You For?

The best business advice or insights often come from unusual sources. One of mine came from my son when he was just three years old.

We were in the car driving to his grandparents and he asked me this question and it has stayed with me ever since:  Mammy: What are you for?

What are you for?

Continue reading

The Low Hanging Fruit Dilemma

In any business strategy there’s always the dilemma of the ‘low hanging fruit’.  ’Low Hanging Fruit’ is a term coined to express ‘picking’ off business that is there at hand so that you have the cash flow to move on to the next stage of your business. Reference the Urban Dictionary for a definition.

Not all Fruit is Good for You Continue reading

The TruckScience Case Study

The Brief: Help TruckScience Rebrand & Build an Effective Marketing Process

My relationship with TruckScience is one that has grown since we met in 2012. I started working with the team in a mentoring capacity initially. This then progressed to a more implementation based partnership.  Now we keep in touch and I’m on hand whenever needed. 

11-TruckScience-Last

 

Continue reading