The Truth about Social Media Return on Investment

Return on Investment (ROI) is usually calculated in a traditional unit of currency such as the Euro, the Pound, the Dollar etc.  The problem with such a calculation is that it is far too limiting to have any real value.

A Cynic is... Oscar Wilde

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The Dataworks Case

The Brief: Help Dataworks Grow their Business
My relationship with Dataworks is one of partnership that started in 2010 and continues to this day. I am there when needed & my role is to ensure that the company stays on track to meet their vision.

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Make Room for the Quiet Choice

We live in a fast paced world. We all know that. It’s noisy out there and as a result it’s often noisy in here too. ‘Here’ being inside – inside your head, inside your heart and inside your very centre.

You will always make your best decisions in the quiet. The quiet where there is time to think and to instinctively know that this is the right course of action for you right now.

We think that these moments of quiet are rare. They are. They don’t need to be. They are simply a choice. A choice to lean back and see what is really happening. A choice to observe the challenge, the opportunity and quite often the drama.

It is then that we can know the correct course of action for ourselves in that moment. It is then that we can make a quiet choice.

Make Room for the Quiet Choice

How much time do you give to quiet every day? Have you found that it made a difference to you? Has it made a difference to every part of your life? What tips would you give to someone to help them achieve that quiet?

Finola Howard is a brand and marketing strategist who is passionate about the impact that great marketing can have on business success. She sees marketing in a broader more strategic sense and works with businesses and entrepreneurs who want to grow.  @FinolaHoward

The Biggest Vision Mistake of them All

Vision. It’s critical for the start up and for the long established business. It’s something that’s often deferred until the business is less busy or it’s cloaked in corporate lingo that nobody can understand.

All the research tells us that nothing else will make sense until you’ve tied vision down. You can’t position the business. You can’t create your marketing. In some cases you can’t even create your product until you do this one thing – Create Your Vision.

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Hey Youre Okay… You’ll be fine… Just Breathe

Doing my regular TED.com fix and came across this talk by Ze Frank who’s a comedian and creates web based shared experiences. In 2006 he called on his fans to write his show for him and as a result of inspiration from his fans they have prompted him to write songs, create videos and web games.

This one hit me this morning after an email from a friend who is a little overwhelmed right now… Ze Frank also got a similar email from someone who was in a similar place… and with the help of his online friends he created this song… This one’s for you… my friend…

All together now… Hey Youre Okay … You’ll be fine… Just Breathe…

Paul Arden on Thinking Differently

One of my favourite Authors is Paul Arden (RIP). He was the guy who originated the Silk Cut Purple Ads that changed how we all looked at Advertising. He also went on to write some wonderful books which should be recommended reading for any entrepreneur.

He is funny, insightful and has a different take on any subject you can imagine. Here’s two pages from his books (It’s not how good you are. It’s how good you want to be and Whatever you Think. Think the Opposite).

Paul Arden Quotes

What I like about Paul Arden is – he kicks my proverbial while inspiring me at the same time. What do you think?

Finola Howard is a brand and marketing strategist who is passionate about the impact that great marketing can have on business success. She sees marketing in a broader more strategic sense and works with businesses and entrepreneurs who want to grow. @FinolaHoward