#44 The Modern Marketing Strategy That Customers Love with Mark Schaefer
Marketing futurist Mark Schaefer shares his insights on building successful communities and leading the future of marketing. With his 10 bestselling books and acclaimed work with brands such as Dell, Microsoft, and Adidas, Mark unveils the power of community - why it's the last great marketing strategy, how small to medium sized companies can lead the future, and why the most human company wins.
Listen and gain invaluable insights on how to spark customer loyalty and advocacy, build trust, stay relevant, and make an impact in the world.
“If you're going to work on something and you're going to spend a lot of time on it, why not work on something that people actually want? Community is the only type of marketing people actually enjoy. They are going to embrace it. They're going to visit you every day. So why not try that?” – Mark Schaefer
Get connected socially with host Mark Schaefer:
Listen to Mark’s podcast “The Marketing Companion”:
Get connected socially with host Finola Howard:
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