Melissa Litchfield 0:01
Ultimately, the goal is traffic. We're going to need traffic in order to grow and see a consistent seven figure run rate. A majority of these seven figure businesses that are continuing to see seven figures, they're running ads consistently.
Finola Howard 0:17
That's Melissa Litchfield, founder and creative director of Litchfield media. She has spent the last nine plus years helping clients scale multi, six and seven figure empires in the online space. Melissa is no stranger to witnessing rapid growth and unparalleled results that come with paid ads and sales funnels done right and that's why I asked her to come and talk to us today, when you've maxed out on the opportunities available from your existing audience, it's time to start thinking about ads. So Melissa is going to share with us how you can get started. I'm Finola Howard, Business Growth strategist with a joyful heart, and your host of the your truth shared podcast. I believe that every business has a story to tell, because that's how the market decides whether to buy or not, and your story has to resonate with who you are and with the people you want to serve. And this podcast is about helping you reach the market in a way that feels right to you. So if you're an entrepreneur with a dream you want to make real, then this is the podcast for you, because great marketing is your truth shared. I thought it was time for us to really kind of dig in. We've been talking for the last few weeks about money models, scaling and all that kind of stuff, but we've not gotten into the nitty gritty or even like a good overview of the idea of funnels and when to use ads and how to use them more effectively that will give you the greatest return. And the reason why I didn't do that is because I was waiting for the right person to talk to. And so today, and yes, this is Melissa Litchfield, who is one of the advisors on a program I'm on at the moment called passive project, and I just the way that she articulated and communicated how to do ads best, just felt like the right fit for you guys. So welcome Melissa. I'm so delighted to have
Melissa Litchfield 2:12
you. Oh, awesome. Thank you for having me.
Finola Howard 2:15
Yay. So give me. Give share with everybody, like your starting point in ads and in funnels, because you always start with funnels, I know, but give it, give people a little idea of who you are.
Melissa Litchfield 2:29
So originally, I am from San Diego, California. I have a military spouse, so in the States, we tend to move around a lot. My husband's a pilot, and I feel so blessed. So actually, was just thinking about this the other day. I'm still feel very blessed to say that. You know, when people ask me, What do I do? Oh, I have my own marketing agency. So I do have my own marketing agency, as well as a educational platform where I have a heavy support meta ad membership, where I help guide, you know, new ish, not new ish, but entrepreneurs that are in that first year to two in their business, right? So, just kind of like getting started right before they're ready to scale. So, but in terms of what I do, started this ad agency back in 2019 so prior to covid, and then, honestly, when 2020 hit covid was kind of just, I mean, I feel still like we're grappling with, right the way we do business now is so different. I always kind of use covid as, like a marker, like pre covid, after covid. But anyways, 2020 really did actually kind of, you know, accelerate my progress in this space, and I just kind of saw like immediate growth, right? So hired my first full time employee. I think by 2022 we were at like 11 to 12 employees, a mix of, like full time and contractors. But now I've kind of scaled back. It kind of felt like, you know, the agency was getting to a point where it felt like a nine to five. Nine to five again. And I was like, Whoa, that's not why I started this business. So I have since then, scaled a little bit back. We're, I think we're a healthy, like, team of seven, right? So we're small but mighty team, and that's kind of built, basically how I've always built my business. Like, I've always said, We're small but we're mighty, right? And we tend to go above and beyond, and we look at things holistically in terms of, like, a marketing ecosystem, right? So it's not just the ads that we tend to look at in terms of our client success. We take it a step further right, and that's where we dive into, like, the funnel piece. How can we further increase, you know, conversions, or lower the cost of the actual like, you know, lead or acquisition of the purchase sometimes, and more often times than not, it's the rest of the funnel right that we have to enhance, tweak, optimize, in order to see better results with ads.
Finola Howard 4:53
So let's go back a step. So fantastic. I. My curiosity has been poked at there for a second, because this is also a trend that a lot of people who scaled agencies are actually scaling back. Do you have any thoughts about why that's happening at the moment,
Melissa Litchfield 5:12
really, I kind of feel like there is a shift in the online space in terms of, I see more people doing done for you work, versus like the coaching, what consulting kind of piece. I do feel like there is a slight shift in this market where, because I always think back to AI, right, we have information overload, where we have all of these resources of information at our fingertips, but how do we implement that? Right? So that's where I kind of see the shift of like, more done for you services being offered in terms of service providers, right? Or I have seen some coaches kind of switch to done for you services. But no, I think a lot of people need more, like implementation help, right? Like hand holding, like, I have all the information at my fingertips, but how do I make it work, right? Like, how do I get it done faster? So the done, the done for you, services and done with you. I do feel like are taking off versus, you know, a couple years ago, it was still like the DIY, you know, course, courses that were still hot and still selling, but now that there's so many, like aI assistants, you know, embedded into courses and programs. Now, I think a lot of people are wanting that, like one to one human touch, you know,
Finola Howard 6:28
Okay, interesting. And from my perspective, I've seen a lot of people getting overwhelmed by how much they have to learn, and that's when, and they're actually starting to go I'd rather invest in getting it done. So it is interesting. So we're in a shift. So, yeah, very interesting. What I'd like to start with is perhaps people, what I see a lot of is when people start to say, I'm going to dabble with ads there, when they think of marketing, they go, I think, I'll do an ad, and then they get burned by the ad because they've not done anything else, and you sent an email yesterday, which was interesting to me. You sent an email yesterday, about timely enough for this conversation, which is about this idea of the funnel as Foundation, which is a great way to put it. So you want to talk a little bit about that, and also the kind of the math behind the funnel. But let's, let's take it as easy. Entry for people who are hearing this for the first time, that would be, I'd be conscious of that.
Melissa Litchfield 7:24
Yeah, well, I guess, like, before you even think about starting ads, it's like, okay, where are we going to send them, right? Like, what? What is the ultimate end goal here? And I think a lot of people kind of maybe forget about that piece, or they kind of just skip over and they think, Okay, well, I need more sales, or I need more clients, right? Depending on if you're an online course creator or if you're a service provider like myself, of course, I need clients, but like, where I'm going to send them, right? So like, do I want them to a book, a call with me, or B fill out an application or form on my website? There's certain conversion events that we have to think about in terms of, like, Okay, if that, if I'm sending ad traffic, right, cold traffic, usually to a landing page or an application, what sort of conversion event is going to happen after they, you know, fill out their information. So it's almost like thinking about the back end systems, right? And that's where, like, your funnel comes in. So having some sort of system where you're taking them from, like, step one to step two is really crucial, because that's usually where the gap fills or falls, right, where you're acquiring the leads, but maybe you're not emailing them, or you're not telling them what to do next. So having that foundational piece of a funnel essentially is like thinking of it as, like your customer journey, right? Like what's going to happen after they land on this page? What should they do next? Right? And using automations and email sequences within our funnel ecosystem, right? Because I feel like when you say funnel, I think of like everything encompassing, right, emails, tags, automations, copy on the landing page, etc, etc, but thinking of it as your complete customer journey, what's going to happen from like steps one through like six, right? So mapping that out and solidifying it first, right before you start sending paid traffic to this new funnel, I always tell of my you know potential clients and clients like, let's, let's prove that this funnel converts before we waste money on ads.
Finola Howard 9:24
That's really important, because I think people jump way too fast into ads when they haven't thought about, as you've just described, that customer journey. And it's even things like that. Somebody will have said to them, let's do a lead magnet, get a download, do that. But then what I've seen so often is that they'll do this lead magnet Well one, one of the big things is sometimes those lead magnets are just throw away items. And if you're throwing them away, well then your customer is going to throw them away as well. It's got to be something that makes a difference to them. Would you agree? Yeah.
Melissa Litchfield 10:00
100% so, I mean, if it's not, yeah, getting them to take action or do the next step, then you might have to go back to the drawing board. You know, maybe this is not the best lead magnet to attract. You know, your ideal customer, it's not getting them to kind of think differently, or, you know, ultimately your end goal, right? What do you want them to do
Finola Howard 10:20
so, because often, as well, I see with people who have a lead magnet, one they haven't thought enough about, you know, the pain point of their customer. What does that lead magnet do? Does it solve some of that pain to give them a sense of who that customer, who you are, and that you are, the person that will help them? And then they don't do anything with the lead magnet to get these emails and they'd never do anything with
Melissa Litchfield 10:42
them. Yes, yeah. So that's, I mean to me, that's wasted ad spend. For sure you're getting, yeah, if you're collecting email addresses, but here there is no follow up. That's like having, you know, people fill out an application to work with you, and you never email them. And then you're wondering, well, why am I not closing clients? You know, why am I not closing these leads? Well, there's a huge gap. They don't even know what to do next. You know, they're on your list.
Finola Howard 11:09
But could you share with people, perhaps, maybe four or five steps in a funnel so they can go, ah, that's what a funnel is. Yeah.
Melissa Litchfield 11:18
So there's a couple different pieces that are involved in order to make a funnel live, right? And, like, publish it, and actually it have, or basically for it to be ready for paid traffic. But usually you need a landing page, right? That's the ultimate, like, lead capture page. And so landing page that has some sort of form right, embedded on it. That's usually Howard collecting leads for a lead magnet, and then after they enter in their name, email address, maybe you're collecting Instagram handles, sometimes that happens, but they are then redirected. Right after they enter in their information, they're redirected to some sort of thank you page or a confirmation page. There's a couple different names that that you'll probably hear throughout the online space. But for me, that's essentially just the confirmation pages is telling meta, like what conversion event that we are optimizing for and for lead magnets. It's lead right? So sometimes you can offer, like a trip wire or additional offer on the thank you page, or maybe you want them to subscribe to or sign up for, like, a free webinar, a free masterclass. You can kind of set up your funnel that way, but it kind of just depends, right? Like, what sort of products or offers you have in your product suite. What's the end goal? Are you service provider? Are you trained to sell online courses? But for that, to keep it simple, right? There's a confirmation page, and then that form usually triggers an automation in your email sequence that starts a series of emails, right? And the series of emails should take them from, you know, I have no idea who this person is to. Oh, I'm starting to learn more about Finola, right? Like I'm starting to know about what her What is her expertise, right? What is her skill? So learning more about you know, you or I, depending on who's running the ads, but the ultimate goal is to get them warmed up, learn more about you and your business, and your goal is to prove to them that you are the expert. You are the you know, go to person in your industry to solve X, Y and Z for them, right? So you kind of already have to know what struggles are they, you know needing to solve right now, right? And the ultimate goal at the end of those, say five or six emails, is to one, show that you know your stuff, right, you can get results, and then the second goal is to drive them to take action to do something else. So that could be, you know, sign up for my free masterclass, or fill out this application to book a call to see if we're a good fit, you know, to working with working with each other. So the ultimate action at the end of that email sequence or the end of your funnel, ultimately, just kind of depends on what sort of business you have. But that, in a nutshell, is kind of like the steps and the different pieces that you'll need in order to build your first funnel and and publish land make it live
Finola Howard 14:15
and kind of at the at the start. So I like how you said that it's that, what we would call a nurture sequence, and it's but it is that thing of proving to them. So it's not just a case of when they download whatever you've given them as a checklist, or whatever it is that you are at the end of that, because you've earned the right to give them to send them these emails. So one email is not enough for them to know, like and trust you. You've got to give it time. So you've got to show them why this, you know, at the start of it, you're showing them why this lead magnet really works for them, and then leaves them through this whole sequence to get to know you, and that's the purpose of it, to get to this other product that you want to sell.
Melissa Litchfield 14:57
Yeah, yeah. I do think it's important that like you're. You know, your welcome sequence, or nurture sequence, whatever name you want to call it. I think it's important to not just talk about yourself, but I say talk about the people that you have helped right achieve results that should be like the main, you know, talking point within your email. So it shouldn't just be about me, me, me or I, but my client, my client or my students, my students, you know,
Finola Howard 15:21
because it's ultimately about the person who opens the emails.
Melissa Litchfield 15:25
It's about them, yeah, yeah. It's about them and how you can help them. Ultimately, at the end of the day, it's like, Are you being helpful? Are you being too salesy? Like, I mean, I think there's a huge difference, like, if you're not being helpful, then you're
Finola Howard 15:40
probably just or you're just being helpful and not selling anything, right?
Melissa Litchfield 15:46
Yeah, I've seen that issue too, where people are just kind of scared to ask for the sale, but it's like, if you don't ask, then you'll never see the sale.
Finola Howard 15:55
Yeah, and then what was the point? So, when? So when would you say someone should start doing ads, or even, why do you think people are so scared of ads?
Melissa Litchfield 16:06
I think it's the fear of the unknown, right? And because if you do, if you ever, ever open meta and the bat the back end of ads manager, it is overwhelming, right? There's a lot of buttons, if you're not familiar with the platform, and things have changed. You know, just within the last I want to say 1011, months in the back end of meta, because I do run and host a meta ad membership, I have to be on top of all the changes and things that they're doing. So I do feel like meta almost feel, I almost feel like they want you to click the wrong buttons right the way they have certain things set up. I do feel like they purposely want people to be confused, right? So I do feel like there is a little bit of a learning curve, but in terms of, like, feeling ready and and I guess, like, the fear behind that, right, is a lot of people do feel like they're not ready, and I totally get that. And obviously, if, if you feel like, okay, I need to do X, Y and Z before we start ads. I'm not gonna try to persuade that person right, that like, hey, you need to do ads because you really don't. If you don't need it, right, if you're seeing great organic success, not, and not everybody wants to scale right? So I know there's like, certain, you know, different mindsets on ads, but sometimes, like, ultimately, if that person is happy and content with the way their business is, by all means, like, no one really, truly needs ads. But if you are looking to say hit, you know a 2x on, like your next launch, right? Or, like you want to double your next launch revenue, obviously, that comes with a audience piece, right? The amount of people that you need to ultimately get in front of needs to also increase. So therefore that's where ads comes into place. But in terms of feeling ready, I do feel like if you have a solid, organic Foundation, what you're seeing leads and sales, no problem. Organically, usually that means that you have a solid foundation, and you could sprinkle in some ads, right? By no means do you need to spend like $20,000 in your first month like you could obviously start small, and I think that's where people probably get a little tripped up. They think that, oh, I need 1000s of dollars. But I think the realistic expectations need to be there as well, right? Obviously, if you're going to spend like $200 in a month, don't expect to see don't expect to see, you know, $10,000 in revenue, you know, like there, there has to be some realistic expectations there. But maybe you are exposing or growing your exposure and reach right, like, for 200 bucks a month, like, you can get new people to see your Instagram profile or something like that. That, to me, is a more realistic $200 budget in a month. But if you're, you know, looking to see maybe 300 new leads in a month, you kind of have to be a little more realistic with your ad spend. And I always help you know, my clients work backwards from like their end goal.
Finola Howard 18:55
I think that's really useful information for someone starting at so sometimes what they want to do, what you want to do is increase your reach, as you said, to make people aware of your brand. Because, say, for example, we've gotten our funnel cracked organically. And maybe you know, you realize that I can't really dip into the same audience anymore, because I've just know everybody and anyone that's going to buy has bought. I need to now be at a point where I need to have a route to a completely new audience, or, you know, a similar style of person, but somewhere that I can't currently reach, so that that's an interesting starting point, which is to widen your audience first at that $200 a month thing that's kind of interesting, because so often we're told the story of, yes, you can do so much with $5 a day or $7 a day and all of that, but really it's good to split between reach and conversion. So now over to you, right?
Melissa Litchfield 19:58
Yeah. So I mean. You can do a lot with just a small budget, but again, having that expectation that, like, okay, if I'm only optimizing for reach or traffic or existing engagement or more video views, obviously that's not going to lead to direct leads, right, or sales, but it could be one first piece that you, you know, integrate into your business, right? Okay, I know I need, for example, let's just say you're launching in January, right? You want to ultimately close, say, 20 people instead of prior year only. You know you saw 10 people enroll into your program. Now you're, you're looking to double the amount of students. Well, you know that, like you were saying those key words, right? They hear all the time. My audience is fatigued. They've seen this offer over and over and over. I know that my, you know, my list, maybe my email list is small. There's 500 people in my you know, my Instagram there's 5000 people. I know that ultimately, you know, this person is going to have to grow and expand their their reach in their audience. So that's where ads come in, especially if you have, you know, those goals of like doubling your revenue or doubling the amount of registrants on your upcoming webinar, that is probably going to take a little bit more of said traffic, and that's usually coming from paid right? Because there's only so much we can do organically. And you know, as algorithm changes on Instagram and reach and all this like we are struggling right to get our posts seen. So that's where ads come in. You can literally pay to get seen. So So yeah, that's kind of where that part comes
Finola Howard 21:34
in. Is it a good entry point into ADS to start with that really simple kind of getting people to see my posts that a good way in. Or, I
Melissa Litchfield 21:45
think it's a good start my upcoming master class on the 21st goes over this, like, top of funnel micro ad campaign, exactly what we're talking about right now. Like, how do I get more people seeing my blogs? How do I get more people seeing my podcast? Right? My podcast episodes that I work so hard on, I pay an editor, I I get the show notes. And also, like, how do I get more people to see my Instagram profile, or even just my posts right that I'm posting? You can start putting money behind that in a small, you know, $1 a day sort of ad spend, in order to increase this top of funnel reach and also retarget. You know, the warm people that you have ultimately watching your Instagram, you know, in your DMS, those kind of people, those are warm to me, right? Those are like, a for sure, like, oh, they already know me. They're in my DMs. They're asking me questions. They're already maybe watching my videos or my reels, but I need them to watch this specific reel that says, hey, you know, get on my email us sort of thing.
Finola Howard 22:44
I like that. So you are thinking about, what is the next step? What is the action we want them to take? Always, it's
Melissa Litchfield 22:50
not just reach and exposure, but I think tying them together, right, like it's a good compliment to have both of those running. And I know not, obviously everybody to starting, you know, has a lead magnet ready to go. The funnel is built out whatnot. So I think there's, you know, a good compromise. You can start with just the increasing the Instagram profile visits, or increasing the views on your existing reels, or, you know, targeting some people that are already interacting with you right now to keep the nurture right to continue nurturing them, because ultimately, that's what's going to make selling easier. Is that continued nurture, you know what? I mean?
Finola Howard 23:28
Yeah, I love it. What's the next step?
Melissa Litchfield 23:31
Yeah, that's I'm just like, well, we're all on Instagram. What are we doing? Like, what are we doing this for? What are we with spending all the screen time on Instagram? We need to ultimately take them off of the platform and get them on our email list.
Finola Howard 23:45
So if we say to ourselves, okay, I've got a really great podcast that I want because and I know that people convert from my podcast, or I do this something, I do Instagram lives every week, and I know I convert from these Instagram lives, or whatever you know that you're converting from it's nice to support that. So if we talk next, one of the things that I really liked, as I said your email, this is this idea of the the maths behind the fun and starting with like retrofitting it, or re engineering, reverse engineering, it is the word the language you were using. So, yes, talk to us about reverse engineering funnels and go slow on this one, because it's a lot for people, because I think it's a really important distinction of, instead of going, I'll just throw $100 a day at this or whatever, but actually consciously saying, well, let's do the maths of this. What are my conversion rates? What do does? Can I calculate how much I do need to spend on ads to get the result I want? And then that can be, you know, that can be a shock to the system to see how much it'll cost or not.
Melissa Litchfield 24:53
Yeah, yeah. So if you do know your existing conversion rates, we can kind of work backwards and essentially reverse. Engineer based on, you know, your previous stats, right? So taking, like, your last launch stats, what was your overall funnel conversion rate? So usually take the total number of sales divided by the total number of registrants that we saw for like, their hype event, right? This could be a master class webinar, BSL challenge, what have you, right? There's so many different ways to kind of launch your program, but let's just say, Do you want to do an actual math example? Yeah, why not? Like, let's just say, we'll keep it we'll keep it simple, and I'll use myself as a as an example. Okay, I would love to see 500 registrants, and, you know, sign up. This doesn't have to be all from ads, but ultimately, let's just first for simple, you know, Nest, let's just say all 500 registrants are going to come from my ads. Well, I know previously, my cost per registrant, you know, cost essentially, was around seven to $8 so I can take that $500 or, sorry, 500 registrant goal times eight, that's going to be my ads. Ben, so I know I'm going to have to spend $4,000 on ads just to acquire those 500 registrants. Now, based on that 500 registrant, I know that probably only 20% are going to show up, right? Well, that's at least my goal, so let's times that by 20% so that's essentially 100 people showing up live now, to keep this simple, let's just say, what? Because we know I'm going to be sending emails right after the webinar, but let's just say, on the live webinar, if 100 people are watching, and I know my conversion rate is around four to 5% I can assume that four to 5% of those 100 people are going to enroll. So let's say four to five people are going to enroll live while they're watching that webinar. But I also do have people watching the replay, right? So overall, I can kind of guesstimate, with that 500 registrants, like they're still they're either reading my emails, they're going to watch the replay, or they show up live.
Melissa Litchfield 27:14
So times that, let's just say, by 4% whoops, I did 40.
Melissa Litchfield 27:21
Whoops, that's essentially 10 people enrolling. And that's kind of my goal for my upcoming launch. Like I do want to see 10 people enrolling, and if you wanted to take your revenue in account for that, because right remember, we're spending $4,000 on the ads to acquire those 500 registrants. So my course, is 997, times 10. That's 9970, so $9,970 I'm going to divide that by the 4000 and ad spends. That's my revenue divided by ad spend, and that's going to be my return. So it's 2.49x essentially. So for every dollar that I spend on ads, I'm going to see $2.49 back. That's going to be my return on ad spend. So yeah, that's a little breakdown of, okay, I already know my registering role,
Finola Howard 28:12
no, but it's really good, because then it makes you say, Oh, what if I wanted 20? Right?
Melissa Litchfield 28:18
Then you probably know that you need to double the registering goal, and you need to double the cost to acquire those registrants.
Finola Howard 28:29
So I will actually, in the show notes, I'll actually work this out for everybody. But I think that's really, it's a really powerful thing to say that one you figure out a process or a funnel to bring people into your ecosystem, to nurture them, to know, like and trust you, to offer them value in a way that their pains, their pain points, are addressed you find you help them find a solution to that and that you can actually see by creating this ecosystem and applying a little math, you can actually scale your business. And you have a quote, I think, on your website, and I love it, and it says, 95% of all seven sicker seven figure businesses are using ADS.
Melissa Litchfield 29:13
They're just not telling you about it. Yeah, they're just not being vocal. But as we all know, to hit that seven figure run rate and keep it, you need to constantly be growing your list and expanding your reach on social right, like, ultimately, the goal is traffic, and whether that be paid or organic, like, we're going to need traffic in order to grow and see a consistent seven figure run rate, right? And majority of these seven figure businesses that are continuing to see seven figures, they're running ads consistently,
Finola Howard 29:47
because you can't meet everyone, and you can only have that same conversation about what you do with the same people. So many times you are have to go beyond your own sphere of influence at. Some point in order to scale your business,
Melissa Litchfield 30:03
right, right? And I think there's just kind of like, it's almost like this badge of honor that I feel like a lot of like, it's a fake badge of honor that a lot of people wear. They're like, Oh, well, I did all this without ads. I'm like, well, that's great, but now you're actually physically running an ad, and you're saying I did all of this without ads, that you need ads now to reach more people in order to teach them this without ads, method, right? So I just feel like, sometimes there's that badge of honor of like, I didn't, I didn't do this, you know, with ads. I did this all organically. I'm just like, but why? Why hate on ads? You know, just because you didn't need them, or you haven't needed them up until some point. You are going to need them at some point. So, you know, let's just, let's just not talk about ads in a negative way,
Finola Howard 30:50
exactly and what, what is the problem with it like? So, I mean, if you want, if you're serious about growing your business, if you want to achieve your potential in the marketplace. Of why you set your business up in the first place? Why not take some time, build the engine, get your toe in the water, then start tell us a little bit about your program, Melissa, because you have a couple of different ways of working, but I know you've got a really exciting program coming up.
Melissa Litchfield 31:22
I do. So I did launch a meta ad membership, which I mentioned briefly. I launched that in 2024 and now we're, we're almost at like a two year mark. So there's different tiers of support essentially inside the membership. And what I wanted to do was essentially take out one of the tiers that is considered a VIP support tier, where folks can physically add me to their ad account. And I love just going back in the back end and just clicking around and filming looms and say, Hey, I just made this audience like toggle it on if you want to test it, that sort of thing. So that sort of piece of support, I wanted to take it out and do a live six week iteration of the traffic support accelerator, which is, let's get me in the back end of your ad account, get me added. I need to verify and make sure that everything is set up correctly and tested before you turn on ads. And then once the ads are spending, I'm there to help them, right? Optimize the campaign, figure out why something's not working. I feel like that's usually the biggest question, like, this isn't tracking, or this is not converting as well as I thought it would. What do I do next? Right? So that sort of support piece is going to be a live version for six weeks, starting in November. So I'm really excited about it. I think this is what some people need. You know, not everybody wants to be in a membership, but I think if you need this done with you support. And my support is pretty heavy, so I like the support heavy piece. But yeah, this program is going to be launching at the end of October, so I'm super excited, though we already have a couple people signed up,
Finola Howard 33:01
but also in time for Black Friday, if people are really wanting to do it for them. Like, it's a great place, great time to start.
Melissa Litchfield 33:08
Yeah, exactly, yeah, exactly so. And, I mean, you get access to all of the course material inside of our portal, within the membership, anyways, so you could, you know, sign up, down, like, watch all the videos and then come to the live calls with already implemented, you know, some of the actually building the campaigns. And honestly, that's what I would hope that people would want to do, right? Because, like, the whole goal is, this is to physically take action and start seeing results, right? Because, like you said, quarter four is practically here. We have Black Friday coming up, you know, in November, and then also prepping for quarter one. I feel like that's a huge piece for a lot of my clients. They're usually launching in January, because, you know, it's like that mindset of, like, New Year, like new goals, like, let's, let's go, you know, hog wild, and let's grow our business. So that is, ultimately the main goal is to for everyone inside of the live accelerator to have a couple different, you know, one or two, at least, campaigns live and running, and then by the end of six weeks, like prepping them for scaling or further optimization to meet those launch goals.
Finola Howard 34:21
So I love it. What would you like to for people to walk away with today?
Melissa Litchfield 34:26
I think just having an open mind right about running ads or using ads for business, or even just audience expansion, it doesn't have to be 1000s of dollars a month, but it could start with as little as $1 a day, that could just be simply, you know, wanting more views on your existing videos, right? I know Instagram has changed a lot over the past year, so we're all trying to figure out, like, what's working what's not, and honestly, Instagram feels more like Facebook did back in the day, like it's pay to play. You know? Yeah.
Finola Howard 35:00
So good way to end it. Thank you so much for your time, Melissa, that's amazing, awesome. Thanks for having me. And that's it for this episode, everyone. Thank you so much for joining us. Make sure to connect with Melissa on Instagram and LinkedIn, and don't forget to click on the links in the show notes for the resources mentioned in this episode. Thank you for listening to your truth shared. And if you enjoyed this episode, please do rate and review it in your favorite app at love the podcast.com/your. Truth shared. It really does help spread the word and helps me continue to invest in this podcast. You you.
