#47 Why Purpose, Mission and Vision Matter with Finola Howard

Welcome to a reflection special with Finola Howard. In this solo episode, Finola reflects on why Purpose, Mission and Vision matter and how they hold the secret to unlocking 10% growth in your business. 

She shares research from Ernst & Young and Harvard Business Review that reveals that companies that are purpose driven have a greater potential for growth than those that don't. 

Finola suggests that purpose helps you think bigger and that it should come from a higher place than just making money, such as a dream or difference you want to make in the world. 

Mission is your master plan for creating value, while vision is a shared picture of what success looks like. 

Goals are the short term objectives that support your mission and vision. 

In this episode, you will learn the following:

  • Discover why purpose, mission, and vision are essential ingredients for the success of your business.
  • Learn how to differentiate purpose, mission, and vision to make your business stand out in the marketplace.
  • Find out the statistics that reveal the level of growth that's possible when you have a clearly stated purpose, mission, and vision.
  • Examples from Patagonia and Finola’s own Purpose, Mission and Vision.

"True Purpose, Mission and Vision is about not being afraid to have your dreams be seen, actioned and realised." – Finola Howard



Check out the Free Upcoming Webinar Position With Purpose which will help you discover the map of the entrepreneurial journey and where you are on it - https://courses.howgreatmarketingworks.com/position-with-purpose 


Other Episodes You'll Enjoy:

Reflections Upon The Entrepreneurial Road with Finola Howard

Growing a Sustainable Social Enterprise with Mick Kelly

The Key To Sustainable Growth With David Walsh


Connect with me:

Instagram: https://www.instagram.com/thisisfinolahoward 

Facebook: https://www.facebook.com/thisisfinolahoward 

YouTube: https://www.youtube.com/c/howgreatmarketingworks 

Twitter: https://www.twitter.com/FinolaHoward 

LinkedIn: https://www.linkedin.com/in/finolahoward/ 

Website: https://www.finolahoward.com/ 


Loved this episode? Leave us a review and rating HERE